Digital marketing · CRM · content - Melbourne

Anh Luu

I plan, build and measure content, email and campaigns that grow brands - across FMCG, e-commerce and B2B.

View my work LinkedIn Email

5+ yrs

marketing experience

~50%

peak email open rate

~0.85%

email-to-purchase conversion

+133%

search impressions (SEO)

About

Hands-on marketing coordinator across the full campaign lifecycle - planning, content, execution, reporting and optimisation. Master of Applied Marketing (GPA 4.0, Monash). Currently at Essity, on the TENA brand across Australia and New Zealand.

My work

Email & CRM

Email & CRM - TENA & Close the Loop

Plan, build, segment and A/B-test EDMs across brands and audiences - TENA New Zealand's D2C lifecycle sends in Klaviyo, and Close the Loop's investor and B2B/education communications in Mailchimp. Segment contact lists to reach the right audience, lifting open and click rates and reducing unsubscribes.

~30-50% average open rates · segmented, multi-audience sends

Klaviyo · Mailchimp · GA4 · Looker Studio · segmentation · A/B testing

Campaign

Monthly D2C sale campaign - TENA

End-to-end sale campaigns - EDM, landing pages and paid media - driving direct online sales.

~0.85% purchase conversion (13K list)

View live sale page ↗

Shopify · Klaviyo · Google Ads

Brand campaigns

Flagship campaigns - 2025

Contributed to major brand campaigns across Essity's portfolio - planning, content, EDM and multi-channel execution.

Rethink Bladder Leak - TENA Australia

Great New Zealander - Sorbent New Zealand

Campaign execution · content · EDM · social

TENA cart cross-sell - Frequently Bought Together

Website & CRO

Checkout cross-sell - TENA

Delivered a website-journey improvement for TENA: added a "Frequently Bought Together" cross-sell to the checkout cart, coordinating the build and running UAT before launch.

Shipped and live in the TENA checkout - driving cross-sell and higher basket value

Shopify / Magento · UAT · CRO · project delivery

Close the Loop Circular Contract landing page

Web / landing pages

Landing page design & build

Design and build landing pages across WordPress, Shopify and Magento - structuring content, layout and calls-to-action for campaigns, services and lead generation.

View the Circular Contract page ↗

WordPress · Shopify · Magento · UX & content · CRO

+133%

search impressions

SEO & content

Organic search growth

Optimised content hubs - TENA's advice / support library and Close the Loop's news & blog - to grow organic visibility and search traffic.

+133% search impressions (TENA)

TENA advice hub ↗ Close the Loop news ↗

WordPress · SEO / AEO · Google Search Console · GA4

Design & creative

Graphic design, photo & video

Design on-brand graphics, edit photos and produce short-form video for campaigns, social, EDMs and web - turning briefs into polished, brand-consistent creative.

Canva · Adobe Creative Suite · photo & video editing

Canva · Photoshop · Illustrator · video editing

agents · automation

AI & automation

AI agents & workflow automation

Go beyond one-off prompts. Build and direct AI agents that run multi-step marketing work end to end - researching, drafting content, producing assets and pulling reports - and automate the repetitive parts of the workflow. Wire AI into everyday tools to move faster and stay ahead of how quickly marketing is changing.

Automating multi-step work with AI agents - from research to content to reporting

Claude · ChatGPT · AI agents · custom GPTs · workflow automation

GA4

+ Looker Studio
+ Excel pivots

Data & reporting

Reporting - GA4, Looker Studio & pivot tables

Build marketing performance reports and dashboards in GA4 and Looker Studio, plus pivot tables (Excel), to track channel performance and report results to the team.

GA4 · Looker Studio · Excel pivot tables

Data-driven reporting · channel performance · insights