Writing

AI for marketing

Practical notes on how I use AI across content, email, SEO and campaigns - what works, what doesn't, and the workflows behind it.

Connecting Claude to your files and tools: a step by step

The practical setup - pointing Claude at a real folder, connecting the app where your context lives, and the permission settings I would not skip.

The difference between AI that guesses and AI that can see your work

Most AI output is generic because the AI is working blind. Connecting it to the files and tools you already use changes what it can actually do for a marketing team.

Three small AI automations that save me a few hours a week

Not the big swing - just three unglamorous jobs I used to do by hand every week, and the one part I still refuse to hand over.

How I rebuilt my marketing portfolio with Claude Code

Why I stopped wrestling with website builders and rebuilt my portfolio as a real site - with an AI coding agent doing the engineering while I stayed the marketer.